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The #1 Self-Serve RTB Platform for Display, Mobile & Retargeting


Accessible programmatic advertising

Admedo is the UK's #1 self-serve real time bidding (RTB) platform for display, mobile & retargeting on mobile and desktop. Their cloud-based programmatic technology provides a simpler, faster, and more cost effective online advertising solution.


In July 2014 Encore participated in a £2m series A funding round in Admedo. The round was led by Sussex Place Ventures, with participation from Playfair Capital, Encore Capital and Kima Ventures. The board has also been strengthened with new chairman Steve Brown.

Admedo is the first SAAS Self-Serve Advertising platform with a full range of licensing options, from free subscription for newcomers to online advertising, to a white label solution for agencies. This keeps commissions lower than industry average and gives advertisers and agencies greater insight into where media budgets are really being spent.

Current Portfolio


"Encore is very clear in its approach; the exit strategy is framed from day one, the team's focus on quality is constant and they combine clear ambition with pragmatism.”


Steve Robinson

Chairman - Probikekit


“Partnering with Encore will ensure that we are well placed to maximise the wealth of opportunity which exists in the market. The investment will ensure that the high levels of innovation, product development and customer service TSC provides is maintained as volume increases and that future growth is managed in a controlled manner. It’s a very exciting time for us.”


David Topp

Founder – TSC Inspection Services

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