Vegetarian and vegan dining
Mildreds is the most established and loved vegetarian
restaurant brand in the UK
Mildreds is an iconic London brand operating premium casual vegetarian and vegan restaurants offering a broad menu of internationally inspired food.
In May 2019, Encore acquired a majority shareholding in Mildreds as a result of a direct approach to the founder Jane Muir, who will continue as a director and shareholder in the business.
The first site launched in Soho in 1988 and has recently opened restaurants in Kings Cross, Camden and Dalston. The brand has a loyal and growing following, evidenced by its consistently high customer ratings and the success of its new site openings.
Globally the trend towards vegetarian and vegan eating is well documented. Research suggests 6% of Britain’s population identifies as vegetarian and a further 40% are ‘actively choosing to eat less meat’. Mildreds is the most established and loved Vegetarian restaurant brand in the UK. The Encore strategy is to continue to expand – through further openings, as well as brand extension into retail and media.
Since investing, Encore has augmented the senior management team with the addition of a Managing Director and a Finance Director. In addition, it has supported the management team to improve the infrastructure of the business and put in place a solid platform capable of supporting the growth aspirations of the company.
"The whole Encore experience has been great from start to finish. They have been a supportive and understanding partner and helped 8 Solutions break through to new levels. We could not have asked for more."
Managing Director - 8 Solutions
"I would like to thank Encore for what has been a very successful partnership. Pure360 has gone from strength to strength over the last five years, growing both in the UK and internationally. They have been extremely proactive and supportive which is important when running a dynamic and fast growing company."
Managing Director - Pure360