Programmatic ad platform Admedo raises $6m in Series B Round
Admedo is a programmatic advertising platform, specialising in automated buying and selling of online advertising. MMC Ventures led the round investing alongside existing investors Sussex Place Ventures, Encore Capital and high profile individuals in a $6m funding round which aims to accelerate Admedo’s international expansion. Admedo is growing rapidly and currently has offices in London, New York, Los Angeles, Berlin and Paris. The firm plans to open a Dubai office in 2016 to increase their global presence.
Founded in 2013 by online advertising experts Nick Moutter and Laura Bowen, Admedo’s technology is democratising a complex programmatic marketplace with transparency, simplicity and customisation.
Programmatic advertising – the data-led, automated buying and selling of online advertising – has been a growing force in the marketing industry in recent years. According to the Internet Advertising Bureau UK, almost half of online display ads in 2014, worth just under £1 billion, were bought through programmatic technologies. Yet, this spend can prove difficult to track, and – with the exception of big brands working with large agencies – many organisations still struggle to access the most effective tools. Admedo’s proprietary Demand Side Platform levels the playing field and was built specifically with simplicity and transparency in mind.
The funding, will be used to continue Admedo’s international expansion plans. The fast-growing business already has offices in London, New York, Los Angeles, Berlin and Paris, and in the coming months will be adding a new Dubai office to their global offering.
Nick Moutter, CEO and Co-Founder of Admedo, said: “The world of programmatic still has a long way to go and is suffering from frustrations of many, around lack of transparency, margins and ease of use. This is precisely why Admedo was created – to ensure absolute clarity and to give the power back to the advertisers by lifting the lid on this proverbial black box”
“The growth we’ve experienced at Admedo in recent years has been fantastic, particularly in the UK and US. The next few years will see us take the business on a new growth journey.”
Admedo is a programmatic advertising platform that helps advertisers, agencies and publishers run more profitable online advertising campaigns. Our customers benefit from Admedo’s powerful, user-friendly technology that enables them to drive higher ROI campaigns across display, mobile and video. We are transforming the industry by offering unprecedented transparency and control. With Admedo, customers enjoy full insight into their media spend, with no hidden fees.